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Newsletter: Milk Market 2025 – The year of flower meadow cheese? Market Analysis from 10 January 2025

Dairy Market Analysis from 10-1-25; Milchmarkt Marktanalyse vom 10-1-25

Spot milk prices and milk fat are rising, while protein concentrates (casein) and cheese have seen slight increases. Skimmed milk powder is showing a slight downward trend.

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Dairy Market Analysis from 10-1-25; Milchmarkt Marktanalyse vom 10-1-25

Review and Current Situation

Dear Reader,

I hope you had a restful holiday season and wish you a successful 2025!

The milk market is currently in relatively calm waters. Prices are mixed, but the fundamental data indicates upward trends in spot milk prices and milk fat. A look back at 2024 shows that prices were stable last year, with only milk fat witnessing a significant increase – which, in turn, resulted in rising spot milk and payout milk prices.

Situation in Switzerland

In Switzerland, the market situation is also stable, apart from a surprising move by a large milk trader. This trader declared war on his customers by flooding the market with large quantities of low-quality industrial cheese, leading to a price drop just before Christmas. This cut-throat competition could soon spread to other product categories, unless a cooperative and sustainable long-term market expansion strategy is implemented in the near future that retains the value added.

Christmas sales were encouraging, and at times it was challenging to find mature cheeses. Additionally, the Swiss National Bank contributed to the positive mood at the end of the year with a weaker franc.

Milk Market 2025 – The year of flower-meadow cheese?

This year, flower meadow cheese made with natural raw milk will make a special impact in the market! In uncertain times, people crave "food for the soul." Raw milk cheese, with its centuries-old tradition, satisfies this need. This sustainable cheese, with its unadulterated ingredients, not only tastes exceptional but is also healthy!

We can only hope that the retail sector seizes this opportunity.

Outlook for Q1 and Q2 2025

Q1 2025:

We expect prices to rise.

Q2 2025:

We do not anticipate significant price reductions.

The announced trade policy of the USA, involving tariffs, could bring additional market instability and sudden price fluctuations.

We will be present at the following trade fairs:

  • Marca, Bologna, 15–16 January 2025, I will visit the show
  • Winter Fancy Food, Las Vegas, 19–21 January 2025, with our partner World's Best Cheese. Fabiola von Mühlenen will be at the stand
  • Sirha, Lyon, 23–27 January 2025, We are not abel to attend, sorry.
  • Tutto Food, Milan, 5–8 May 2025, we will have a stand for Cheespro Walo
  • PLMA, Amsterdam, 20 & 21 May 2025,
  • International Cheese Awards 2025
  • Summer Fancy Food, New York, 29 June – 1 July 2024, with our partner World's Best Cheese
  • Le Mondial du Fromage et Produits Laitiers, Tours (France), 14–16 septembre 2025, We will have a stand.
  • Anuga, Köln 4.10 – 8.10.2025, with our Partner Dicke Food

Stay informed and enjoy the exquisite Swiss flower meadow cheese with raw milk! Tastes good, is healthy and calming.

Best wishes, Affineur Walo

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