Our actions are based on our values, our mission, and our vision

Values:  Consistent quality, Selectivity, Reliability, Integrity

Mission

As a cheese trader, affineur and brand company, we pursue quality leadership and strategic market leadership in each segment we have deliberately defined.

We operate in the following three segments:

Premium Cheese

Flower‑meadow raw‑milk cheese, marketed under two brands — Affineur Walo and Antoine the Cheese Artisan. In this segment, we are clear leaders in both quality and volume; our brands are built on strong, distinctive stories.

Standardised, Pasteurised Cheeses for Retail

Alpelle is the first Swiss brand to unite a comprehensive range of pasteurized cheeses under a shared, historically rooted legend. The wise and strong women of the 13th century inspired us to create these cheeses for today.

Functional Cheeses for the Processing Industry

With Cheesepro Walo, we are both quality and volume leaders within our segments. The brand is dedicated exclusively to the processing industry and is built on application‑driven know‑how.

From premium cheese to the processing industry, we contribute to ensuring that cheese — wherever it comes from — reaches its full potential.

Communication

Our brands are authentic and transparent. Their presence remains consistently coherent across all channels.

Vision

We improve the world through natural cheese.

Cheese can only be perfect when animals and partners are treated with respect and care. This sense of well‑being carries through to people and contributes to a better world.

Objective

Through the added value we create, we and our partners are able to realise our respective visions.

Partners

Our partners are all those connected to us who share our values, mission and vision. This includes suppliers and their suppliers, internal and external employees, financiers, distributors, as well as customers and consumers.

Infrastructure

We deploy only as much infrastructure as necessary. The value of our organisation is not measured by office space, factories, warehouses or transport assets, but by how effectively our values, mission, networks and vision are supported.